14 Surprising Stats About the Canadian Events Industry

The Canadian events industry is a melting pot of culture, passion, and creativity. Your event is just one of many experiences attendees schedule into their weeks.

With so many event planning tasks, it can be hard to take a step back from the action and get a bird’s eye view of the industry. However, taking the time to do so is an essential part of keeping your event competitive.

Pulled from Eventbrite’s 2019 Pulse Report, we surveyed nearly 200 Canadian event creators like you to provide you with essential industry benchmarks. Use these 14 surprising stats to plan your budget, strengthen your team, and update your event tech.

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Small but mighty: Canadian event team size

When it comes to Canadian events, most teams have less than five people — and still manage the equivalent of an event every other week.

  1. 51% of Canadian event teams consist of less than 5 members

2. But almost a quarter of Canadian event teams run more 25 or more events per year

The takeaway: To-do lists will get bigger, but event teams and budgets will stay small. Make sure you have the right people behind you by building an all-star team.

Community is key: The most popular Canadian event formats

Canadian event creators host a diverse roster of event types. But the most common formats all have one theme in common: building community.

The most common types of events in Canada in 2018 were:

3. 55% of Canadian event planners ran nonprofit, community, or educational events

4. 45% of Canadian event planners ran networking events

5. 38% of Canadian event planners ran training or workshops

The takeaway: No matter your audience, there are innovative ways to reach them and encourage them to rally round your event or your cause. Learn how in this ebook.

Ticket sale stronghold: The top Canadian event revenue sources

Calculating your event’s final revenue numbers is always nerve-wracking. For Canadian creators, hitting their revenue goals means looking to ticket sales, sponsorships, and grants and donations.

The top revenue sources for Canadian events were:

6. 70% of event creators said ticket sales were a top revenue source

7. 52% of event creators said sponsorships (vendor exhibits, advertising) were a top revenue source

8. 31% of event creators said sponsorships grants and/or donations were a top revenue source

The takeaway: Preparation is half the battle for any business proposal. Make sure your event is designed to attract and retain sponsors and prepare a killer proposal with these steps.

Spend money, make money: The top Canadian event costs

Event planning means a lot of expenses, and these can stack up — fast. The top areas of expense for Canadian events were:

9. 48% of event planners said food and beverages were a top event cost

10. 46% of event planners said facility rental were a top event cost

11. 45%of event planners said marketing and promotion efforts were a top event cost

The takeaway: Build budget updates into your planning so everyone on the team has an up-to-date overview of your available resources and make sure you aren’t losing track with this budget template.

Eyes on the prize: The top challenges for Canadian creators

Some parts of the event planning process work out without a kink. Other times, it feels like you’re hitting wall after wall.

The top three challenges for Canadian events were:

12. 29% of event planners identified reaching new attendees as a top event challenge

13. 18% of event planners identified insufficient budget as a top event challenge

14. 16% of event planners identified securing sponsors as a top event challenge

The takeaway: Creating ads to reach new attendees isn’t easy. Make sure you are putting your money in the right place (at the right time!) with this advertising calendar.

Grow your event by staying on the pulse

Looking for further insights on these stats and actionable ways to leverage this information to keep your event strong? Check out The Canadian Events Industry at a Glance: 2019 Trends.

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