Why Your Store’s FAQ Page is More Important Than You Think

The Frequently Asked Questions page on your site is more than just a resource for customer inquiries. If used correctly, it can greatly increase your conversion rate, improve customer loyalty, and save your business countless customer service hours.  It’s the place where people should find answers about shipping, such as available shipping methods, order tracking, […]

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Paid search smarts — 8 tips to get strong returns on PPC advertising spend

When diving into the world of paid search advertising, you’ll notice that there are many different synonyms — like PPC advertising or search engine advertising. […]

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How to establish your brand on social media

Business owners have a lot on their plate. You have to run your business, engage with your customer, take care of your employees and establish […]

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Standout tools: Website Builder Google My Business listing feature

If you’re running a brick-and-mortar or service area business, you know the importance of local search. After all, consumers usually search the web for products […]

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Why You Should Consider Letting Your Customers Name Their Own Price

Nine ways to use Name Your Price to improve the customer experience and increase revenue Allowing your customers to choose what they’re willing to pay for your products and services may seem a bit counterintuitive.  After all, why would a business want to let customers pick a price rather than requiring a set amount?  But […]

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How to design a blog that converts

This post was originally published on Nov. 29, 2017, and was updated on Aug. 26, 2019. Maybe you have a small business and you’d like […]

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