How to Turn Fans and Customers Into Brand Champions in 2019

A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they’re everywhere!

One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base. 

Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advocacy strategy. 

As marketers and brands are starting to feel the effects of evolving social media algorithms, relationships are becoming the new Reach.

Read the Show Notes:

https://buffer.com/library/influencer-marketing

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each episode.  It’s our hope that you’ll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We’d love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram – www.instagram.com/buffer

Check us out on Facebook – www.facebook.com/bufferapp 

Check us out on Twitter – www.twitter.com/buffer

Continue Reading →

Experiential Marketing, Defined — and Examples to Inspire You

experiential marketing
Experiential marketing sounds flashy, but what does it mean — and how does it overlap with events? Get all your questions answered in this post.

The post Experiential Marketing, Defined — and Examples to Inspire You appeared first on Eventbrite US Blog.

Continue Reading →

20 Event Planning Guides for Every Step of Your Event

Event planning guides
No matter how long you’ve been an event creator, there’s always a new challenge at each of your events. Here are event planning guides to help you through.

The post 20 Event Planning Guides for Every Step of Your Event appeared first on Eventbrite US Blog.

Continue Reading →

(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar

A special episode from the SSM archives! This was one of the most popular episode from 2018 – voted on by our listeners!

As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology.

Luckily for us, Pixar openly shares their knowledge for everyone to learn from!

In this very special Science of Social Media Select Episode, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand’s most important marketing, business, and social media asset.

Read the Show Notes:

https://www.briangreggpeters.com/storytelling

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each episode.  It’s our hope that you’ll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We’d love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram – www.instagram.com/buffer

Check us out on Facebook – www.facebook.com/bufferapp 

Check us out on Twitter – www.twitter.com/buffer

Continue Reading →

The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.

While we don’t typically associate the art of copywriting with social media captions, the two are deeply intertwined.

A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely.

From specific writing techniques to the psychology behind bringing your stories and captions to life, you’ll leave today’s episode with several new copywriting tactics and strategies to try.

Read the Show Notes:

https://buffer.com/resources/the-art-of-copywriting

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each episode.  It’s our hope that you’ll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We’d love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram – www.instagram.com/buffer

Check us out on Facebook – www.facebook.com/bufferapp 

Check us out on Twitter – www.twitter.com/buffer

Continue Reading →

9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)

An incredible 500 million people actively use Instagram and Instagram Stories every day.

But it’s not just the sheer number of users that’s impressive, Instagram is helping businesses grow in a big way. 

80% of Instagram users follow a business, 72% of users have been influenced by Instagram to purchase a product, and 65% of the best performing posts contain products. 

With Instagram and Instagram Stories on a meteoric rise, we wanted to share 9 techniques that you can use to improve your content to ensure that you’re getting the most out of your Instagram marketing program.

How to Grow Your Instagram Account:

https://buffer.com/library/instagram-growth

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each episode.  It’s our hope that you’ll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We’d love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram – www.instagram.com/buffer

Check us out on Facebook – www.facebook.com/bufferapp 

Check us out on Twitter – www.twitter.com/buffer

Continue Reading →

7 Easy Ways to Improve Your Retargeting Ad Campaigns

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online.

In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business.

While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated. In fact, roughly 98% of your website traffic won’t convert into customers upon first visit.

Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level.

Read the Full Research:

https://buffer.com/resources/retargeting

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each episode.  It’s our hope that you’ll join our 20,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We’d love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram – www.instagram.com/buffer

Check us out on Facebook – www.facebook.com/bufferapp 

Check us out on Twitter – www.twitter.com/buffer

Continue Reading →

Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out

Does vertical video really make a difference in your social media results?

This week we have some brand new research lined up for you. Over the last three months we teamed up with Animoto and spent more than $6,000 on dozens of experiments to find out how vertical video compares to square and landscape video in terms of engagement, views, clicks, and more.

We were shocked by the results!

We’ll be sharing everything we learned from the study and how you can apply those learnings to your own social media strategy moving forward.

Read the Full Research:

https://blog.bufferapp.com/vertical-video

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each episode.  It’s our hope that you’ll join our 20,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We’d love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram – www.instagram.com/buffer

Check us out on Facebook – www.facebook.com/bufferapp 

Check us out on Twitter – www.twitter.com/buffer

Continue Reading →