Learn Digital Marketing with MCNM
Digital Marketing is one of the fasting growing trends in the Digital Age.
Learning digital marketing involves understanding the different techniques and strategies used to promote products or services through digital channels. Here are some steps you can take to learn digital marketing:
- Understand the basics: Start by learning the fundamental concepts of digital marketing, including its various channels, strategies, and tactics. This can be done by reading blogs, watching online courses, or attending webinars.
- Select a specific area: Decide which area of digital marketing you want to focus on, such as social media marketing, email marketing, content marketing, or SEO. You can start by studying that area in depth and gradually expanding your knowledge to other areas.
- Read and Research: Read blogs, industry publications, and case studies to learn more about the latest trends, best practices, and strategies in your chosen area.
- Practice your skills: Practice what you learn by working on projects or volunteering for a non-profit organization to gain practical experience.
- Attend Workshops and Seminars: Attend workshops and seminars on digital marketing. This will help you stay up-to-date with the latest trends and techniques in the field.
- Certifications: Enroll in digital marketing certification programs to acquire specialized knowledge and credentials.
- Build your network: Join industry-related groups on social media, and participate in conversations to learn from other digital marketers and share your knowledge.
Learning digital marketing requires dedication and consistent effort. However, with the right resources and a willingness to learn, you can acquire the necessary skills to excel in this field.
Learn more about Digital Marketing Mastery in our upcoming class.
- Introduction to digital marketing: Overview of the digital marketing landscape, its importance, and how it differs from traditional marketing.
- Website creation and management: Understanding the basics of website creation, design, and optimization. Topics may include HTML, CSS, website builders, and content management systems.
- Search engine optimization (SEO): Techniques for optimizing websites to improve their visibility in search engine results pages (SERPs). Topics may include keyword research, on-page optimization, off-page optimization, and technical SEO.
- Pay-per-click advertising (PPC): An introduction to advertising on search engines and social media platforms, including Google Ads, Bing Ads, and Facebook Ads.
- Social media marketing: Understanding the basics of social media marketing, including the different platforms available, how to create a social media strategy, and best practices for engagement and audience growth.
- Email marketing: Creating and executing email campaigns, including list building, segmentation, and automation.
- Content marketing: Creating and distributing valuable content to attract and engage an audience. Topics may include blog writing, video production, and social media content.
- Analytics and reporting: Measuring and analyzing the effectiveness of digital marketing campaigns using tools like Google Analytics and social media analytics.
- Mobile marketing: An introduction to mobile marketing, including app marketing, SMS marketing, and mobile search.
- E-commerce and conversion optimization: Best practices for optimizing e-commerce websites for sales and improving website conversion rates.
- Digital marketing strategy: Bring together all the concepts learned in the course to create a comprehensive digital marketing strategy for a business or organization.
Get Google Certified With Us!
Google offers a range of certification programs that can help you develop your skills and demonstrate your expertise in various areas of digital marketing. Here are some of the Google certification programs available:
- Google Ads Certifications: Google Ads certifications demonstrate your expertise in using Google Ads to create and manage advertising campaigns. There are several certifications available, including Google Ads Search Certification, Google Ads Display Certification, and Google Ads Video Certification.
- Google Analytics Certification: Google Analytics certification demonstrates your expertise in using Google Analytics to analyze website traffic and measure the effectiveness of digital marketing campaigns.
- Google Digital Garage Certification: Google Digital Garage certification is a free program that covers various aspects of digital marketing, including SEO, social media, email marketing, and digital advertising.
- Google Marketing Platform Certifications: Google Marketing Platform certifications demonstrate your expertise in using Google’s suite of marketing tools, including Display & Video 360, Campaign Manager, and Search Ads 360.
- Google Cloud Certifications: Google Cloud certifications demonstrate your expertise in using Google Cloud Platform to build and manage cloud-based solutions.
To obtain these certifications, you need to pass an exam administered by Google. The exams are typically multiple-choice and can be taken online. The exams are time-limited, and you need to achieve a passing score to earn the certification.
Google certifications can be a valuable asset for digital marketing professionals looking to demonstrate their expertise and advance their careers. The certifications can also help businesses identify qualified professionals to manage their digital marketing campaigns.
WordPress Certification is here!
WordPress is a popular content management system (CMS) used for building websites and blogs. There are numerous WordPress courses available online that can help you learn how to use the platform to create websites and manage content. Here are some options for WordPress courses:
- WordPress.com Courses: WordPress.com offers a range of courses on how to use the WordPress platform. These courses cover topics such as website design, blogging, and e-commerce. They are available in both free and paid options.
- Udemy Courses: Udemy is an online learning platform that offers a range of WordPress courses. These courses cover topics such as WordPress fundamentals, theme development, and plugin development. Some courses are free, while others require a fee.
- Lynda.com Courses: Lynda.com, a LinkedIn Learning platform, offers WordPress courses that cover various topics, including website design, development, and customization. Lynda.com also offers a 30-day free trial.
- WP101: WP101 is a website that offers video tutorials and courses on how to use WordPress. The tutorials cover a range of topics, including WordPress basics, website design, and SEO.
- WordPress.tv: WordPress.tv is a website that offers video tutorials and courses on how to use WordPress. The tutorials cover a range of topics, including website design, development, and customization.
When selecting a WordPress course, it’s important to consider the level of experience you have with the platform and the specific skills you want to develop. Look for courses that offer hands-on exercises and practical examples to help you apply what you’ve learned.
Learn The Blueprint of Facebook Marketing!
Facebook Blueprint is a free e-learning platform that provides courses and certifications to help businesses and marketing professionals learn how to use Facebook and Instagram to promote their brands and products. Facebook Blueprint offers a range of courses covering various aspects of Facebook and Instagram marketing, including:
- Advertising: These courses cover how to create and manage effective Facebook and Instagram ad campaigns, how to measure the performance of your ads, and how to use Facebook’s advertising tools.
- Pages: These courses cover how to create and manage a Facebook Page for your business, how to build an engaged community on Facebook, and how to use Facebook’s Page Insights to measure the performance of your Page.
- Instagram: These courses cover how to create and manage an Instagram account for your business, how to create engaging content for Instagram, and how to use Instagram’s advertising tools.
- Messenger: These courses cover how to use Facebook Messenger to communicate with your customers, how to use Messenger bots to automate customer interactions, and how to measure the performance of your Messenger campaigns.
- Business Manager: These courses cover how to use Facebook Business Manager to manage multiple Pages and ad accounts, how to collaborate with team members, and how to use Facebook’s analytics tools.
Facebook Blueprint certifications are available for those who pass the relevant exams. These certifications demonstrate your expertise in using Facebook and Instagram for marketing and can help you stand out to potential employers or clients.
Overall, Facebook Blueprint is a valuable resource for businesses and marketing professionals looking to learn how to use Facebook and Instagram effectively. The platform offers a range of courses and certifications, as well as practical tips and insights from industry experts.
LinkedIn Learning is one of the top Learning Platforms!
LinkedIn Learning is an online learning platform that provides courses and video tutorials on a wide range of topics, including business, technology, creative skills, and personal development. It is a subsidiary of LinkedIn, a professional social networking site.
Here are some of the key features of LinkedIn Learning:
- Courses: LinkedIn Learning offers over 16,000 courses taught by industry experts in various fields. These courses cover topics such as software development, graphic design, marketing, and leadership, among others.
- Learning paths: Learning paths are a series of courses that focus on a particular skill or topic. For example, there are learning paths for digital marketing, data science, and project management.
- Personalization: LinkedIn Learning uses machine learning algorithms to personalize the learning experience for each user. Based on your interests and activity on the platform, LinkedIn Learning recommends relevant courses and learning paths.
- Mobile app: LinkedIn Learning has a mobile app that allows users to access courses and learning paths on the go.
- Certificates: Upon completing a course, users can earn a certificate of completion, which can be added to their LinkedIn profile.
- Integration with LinkedIn: LinkedIn Learning is integrated with LinkedIn, which allows users to showcase their completed courses and certificates on their LinkedIn profile. It also allows recruiters and employers to search for candidates with specific skills and expertise.
LinkedIn Learning is a valuable resource for professionals looking to develop their skills and stay up-to-date with the latest trends in their industry. The platform offers a range of courses and learning paths, personalized recommendations, and integration with LinkedIn, making it a convenient and effective tool for professional development.
Hubspot Academy is top-tier with Education!
HubSpot Academy is an online learning platform that provides free certification courses and training programs for professionals looking to improve their marketing, sales, and customer service skills. The courses are designed to help individuals and teams to learn and master inbound marketing, sales, and customer service best practices.
The courses offered by HubSpot Academy are designed to be highly practical and hands-on, with interactive modules that include video tutorials, quizzes, and assessments. The courses are self-paced, and learners can progress through the material at their own speed.
Here are some of the courses offered by HubSpot Academy:
- Inbound Marketing: This course covers the fundamentals of inbound marketing, including content creation, social media promotion, and email marketing.
- Sales: This course covers the fundamentals of sales, including prospecting, qualifying leads, and closing deals.
- Customer Service: This course covers the fundamentals of customer service, including customer communication, problem-solving, and conflict resolution.
- HubSpot CRM: This course covers the basics of using the HubSpot CRM platform to manage your sales pipeline and customer relationships.
- Marketing Automation: This course covers the fundamentals of marketing automation, including lead nurturing, email marketing, and automated workflows.
In addition to the courses, HubSpot Academy offers several certification programs that demonstrate your proficiency in a particular area of marketing or sales. These certifications can be a valuable asset for professionals looking to advance their careers and stand out in the job market.
Overall, HubSpot Academy is a valuable resource for professionals looking to improve their marketing, sales, and customer service skills. The courses are comprehensive, practical, and free, making them a great choice for individuals and teams looking to upskill and stay competitive in their fields.
Become An Adobe Certified Professional!
The Adobe Certified Professional program is a certification program offered by Adobe that validates an individual’s proficiency in using Adobe Creative Cloud software products. The program offers certifications for several different Adobe products, including Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and more.
To become an Adobe Certified Professional, individuals must pass a certification exam that tests their knowledge and skills in using the Adobe product. The exams are designed to be challenging, with both multiple-choice and performance-based questions that assess the individual’s ability to use the software to solve real-world problems.
The benefits of becoming an Adobe Certified Professional include:
- Industry recognition: Adobe is a leading software company, and the Adobe Certified Professional program is recognized globally as a standard of excellence in creative software skills.
- Career advancement: Holding an Adobe certification can improve job prospects and help individuals stand out in a competitive job market.
- Professional development: Preparing for the Adobe certification exam requires individuals to deepen their knowledge and skills in using Adobe software products, which can lead to personal and professional growth.
Overall, the Adobe Certified Professional program is a valuable resource for individuals looking to validate their skills in using Adobe software products and improve their career prospects in the creative industry.