How do customers find a great local business like yours?
When consumers are looking for a business like yours, they go online to find what they want, where they want it, when they want it. They’re really just looking to choose the best business for their needs. And when a consumer is looking for a local business, they rank Yelp as the #1 review site that they turn to.*
Once a consumer clicks on your business, it’s easy for them to contact you by calling, sending a message, or requesting a quote directly through your page. Given that 83% of users check out three or more businesses during a search on Yelp,** how are you making sure your business stands out?
How to Claim Your Business on Yelp
Taking a step back, what do we even mean by claiming? Claiming is how you manage your Yelp page. Claiming your page gives you access to a suite of free tools and metrics for your business. For example, you can update your hours, add details about your business, upload photos, respond to reviews—the list goes on. It allows you to bring your brand to your page.
The benefits of claiming your page go beyond branding. On average, businesses who claim their page get more than double the engagement from potential customers on Yelp, including more calls and website clicks.†
To claim your page, simply:
- Go to Yelp For Business Owners at biz.yelp.com and click Get Started.
- Find your business by typing in your zip code and your business name.
- Create an account by entering an email address and password. You should use an email address you check regularly to stay on top of what’s happening with your page.
- Verify your account by entering your verification code. You’ll get an email or call to the number listed on your page.
- Optimize your page by following the steps below.
Are you open for business?
Let’s think about it this way—a potential customer in your area is checking out your business on Yelp right now—what do you want them to see?
Your business page is like your website or physical storefront – you wouldn’t want to leave it blank or show incorrect information. That’s because consumers today double check to see if you’re open before making the effort to contact you. Without basic details like hours and photos, they may think you’re closed and move onto the next business. Read on here to see how you can showcase your best photos.
What makes your business stand out?
Tell your story: Are you a photographer who wants to focus on headshots or a baker who specializes in wedding cakes? Your page is also a great place to let potential customers know what makes you special. That’s exactly what the ‘Specialties’ space was made for. Whatever makes you unique, claim your free page and let the world know!
Do you respond to reviews?
Make a great first impression by responding to reviews. Reviews are a great opportunity to show consumers what sort of business you’re running – one that values customer opinions. Here are some helpful tips on how to respond to reviews.
Claim your page today!
Claiming your page is free and it only takes a few minutes. Get started at biz.yelp.com
For more helpful tips, read Common Mistakes To Avoid When Setting Up Your Yelp Page.
† Yelp Internal Data, 2019