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How this artist tells visual stories through email to make more Shopify sales.

BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath. 

BOMONSTER visually tells a story through his scratchboard art that creates an emotional connection with his audience. He sells his artwork at live music events and car shows across the country, and through his website with the help of his wife and adult children.

But BOMONSTER had a problem. He knew he needed a way to keep in touch and connect with his customers. At shows, his customers kept asking him if he had an email list to subscribe to for updates on his work. 

He tried to do it on his own by sending them PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked eye-catching design and branding — which are important elements to an artist. 

Not only did he need an email marketing solution that could easily integrate with his Shopify website, he needed an email marketing provider that had the features he needed to run his business. He also wanted something affordable and powerfully-simple. AWeber was the perfect option.

“What’s important to my customers is important to me.” 

At live shows, BOMONSTER found that people continually asked him if he had an email list in order to receive updates. 

He knew he needed to put an email marketing plan in place to help build customer relationships.

“I did a lot of research into email service providers (ESPs) when opening my Shopify site, and most were too expensive or offered analytics too advanced for my start-up needs. I read some favorable reviews of AWeber that made it seem like it was easy to use. So, I decided to give AWeber a try,” says BOMONSTER.

“Whenever I send out an email, I notice a spike in sales from my website.”

BOMONSTER sought an ESP that works seamlessly with Shopify, which gives him the freedom to create and alter the look and feel of his site. 

“I love that AWeber works well with Shopify. Everything is seamless, from the pop-up forms that integrate with my lists, to product and blog links in my emails,” says BOMONSTER.

AWeber’s Shopify integration also enables tag support, which allows you to apply unique tags for each product your subscribers purchase. With tags, you can also pinpoint customers who have shown peak interest in your product but haven’t purchased yet. Then, you can send them a message to motivate them to buy finally. 

https://aweber.wistia.com/medias/2outlc003c

How to set up tag support in AWeber’s Shopify integration

  1. Connect your Shopify integration with AWeber.
  2. Select “Advanced Settings.”
  3. Enter the “Product,” “List,” and all of the “Tags” that you want to automate.
  4. Click the green “Add automation” button after you enter each tag.
  5. To automate a specific campaign, go to the “Messages” tab in the AWeber dashboard and click “Campaigns.” 
  6. Select the campaign you want to automate and click the blue “Replace Trigger” button.
  7. Then select the “Tag Applied” blue button.
  8. In the side column, under “Tag Applied ” enter the tag you want to trigger each campaign.
  9. Activate your campaign.

Related: Watch this demo to learn more about AWeber’s Shopify integration

“Email is the ultimate storytelling vehicle.”

Email is all about creating an emotional connection and telling a relatable, visual story. Each email that BOMONSTER sends tells a story and creates a deeper and more meaningful connection with his audience. Listed below are a few of his favorite email moments.

A different approach to holiday promotions

BOMONSTER’s #1 objective for his emails is sales, but if they look too “sales-ey,” it can affect the open rate. He tries to avoid the pattern of continuous discounts, “how-to” or “what’s new” emails – understanding those could be effective strategies in small doses – but he wants the customer always to be surprised with something new. 

Rather than the traditional holiday promotional email, for Christmas, he sent out a “Merry Christmas – thank you for your support” message with a cool Santa hot rod graphic. He found it generated sales because it was an alternative to the holiday “sell/sell/sell’ emails.

Holiday email from BOMONSTER with a Santa hot rod graphic.

BOMONSTER’s “fiercest competitors”

During COVID-19, BOMONSTER sent out an email linked to some artist friends’ websites calling them his “fiercest competitors.” 

The other three artists he promoted in that email are friends of BOMONSTER. “We’re all self-employed and going through a tough time. It might have been a little reverse psychology to promote myself while promoting them. But it came from a genuine place of being a fan of all their work and wanting my customers to support all good work in the category, not caring who gets the sale,” says BOMONSTER.

Email highlighting other artists.

Father’s Day — celebrating Dad, the ultimate photobomber

For Father’s Day, BOMONSTER sent a funny story about his dad always accidentally photo-bombing his pictures. 

BOMONSTER email showing his Dad photobombing card show pictures.

Virtual car show

BOMONSTER watches corporate brands and how they react to customer trends. Music and entertainment went 100% to streaming services. Zoom meetings became popular and live events started branding themselves as “virtual” experiences. 

BOMONSTER thought a virtual car show through email could be a fun way to use his car show photos taken earlier to connect with his audience when those car shows were canceled.

BOMONSTER email on virtual car show.

“Business in 2021 will go to the brands that create online relationships with their customers.”

As companies adapt to an online sales model, the ones that connect personally to their customers will win. One of the benefits of small business is the ability to talk personally to customers with credibility. 

BOMONSTER knows many of his customers from live events or social media. He decided to write his emails in first-person to create a more personal “letter” feel. 

“My emails show that I am a person, not a corporation. I don’t mind being personal because I imagine actual customers when writing,” says BOMONSTER.

“Artists don’t sell, people buy.”

Art is an emotional decision and rarely a rational purchase. It either grabs you, or it doesn’t. “Not everyone likes my art but the ones who do, love it. There’s nothing I could say to the ones who don’t to change their mind. All we can control is presenting it as well as we can and hope someone relates to it enough to want it,” says BOMONSTER.

Email allows BOMONSTER to present his art virtually, which is seen by more potential customers.

BOMONSTER email on his original art comissions.

BOMONSTER’s best advice? “Pay attention to what large, successful companies do, and apply them to your small business.”

BOMONSTER opens emails he receives and takes note of what they look like and how they communicate. Some inspire, others get closed immediately. He identifies what he likes and that he can emulate.  

BOMONSTER’s five rules for email marketing:

  1. Friendly wins over insincere
  2. Fun wins over boring
  3. Good art direction wins over standard forms
  4. Clarity wins over complexity
  5. Design for mobile, and it will also work on desktop

Connect with your audience and start growing your email list today!

In your AWeber account, you’ll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to hundreds of integrations to the most commonly used business products and solutions.

Start your 30-day free trial today.

The post How this artist tells visual stories through email to make more Shopify sales. appeared first on AWeber.

Grow Your Ecommerce Business with New Landing Pages, Pre-Built Automation Series, and Email Templates

Landing page to sell product

Are you looking for a faster way to sell products online and launch an email marketing strategy that’s customized to your ecommerce business? 

Look no further! At AWeber, we’ve done 90% of the work for you, so you can quickly start using email marketing to sell more products. 

AWeber provides a complete solution — landing pages, email templates, pre-built cart abandonment campaigns  — specifically designed for businesses that sell products online.

Ecommerce landing pages

Ecommerce websites have grown increasingly complex. And that complexity has come with a cost: What was once a simple, straightforward way to show what your store offers has become a tangled web of upsells, blogs, and information about the company.

An ecommerce landing page, in contrast, drives visitors to take one specific action. It removes all other distractions and intentionally limits where visitors can navigate. An effective landing page eliminates anything that could be distracting — like navigation menus and other unrelated or distracting content. 

It is built with one specific purpose: to get people to take a single action — like downloading a lead magnet, subscribing to your email list, buying your product, or thanking them for a recent purchase.

How AWeber helps you sell with landing pages

The AWeber Landing Page Builder is the powerfully-simple way to create awesome-looking landing pages that will grow your audience while making your business look great. 

AWeber allows you to create as many landing pages as you need, and there is no additional charge for hosting. You can create:

  • Lead generation pages to convince people to join your email list.
  • Sales pages to sell products to your audience.
  • Thank you or confirmation pages to display to people after they subscribe or purchase.

The AWeber Landing Page Builder seamlessly integrates with your AWeber account. Anyone who completes your landing page joins your AWeber email list automatically — no extra setup required.

You don’t need coding or technical skills. Use the drag & drop builder to add images, update text, and customize your design. 

The AWeber Landing Page Builder even includes suggested copy in each landing page template and access to the AWeber image library of free stock images. 

AWeber landing page templates

AWeber’s landing page template gallery includes email templates specifically designed to help you sell products online. 

Online course sales landing page

The online course landing page helps visitors understand what your course is all about. You can add what visitors will learn, the cost, and testimonials from happy customers.

Landing page for selling an online course.

Product sales landing page

Product landing pages have one goal: To convince visitors to take a particular action — like purchasing or downloading more information.

Landing page to sell a product online

Gated or exclusive content sales landing page

Landing pages give content creators the option to sell memberships to gated or exclusive content.

Exclusive content landing page

12 ecommerce email templates to send one-time or automated emails

Want to promote your sales landing pages or follow up with subscribers after they join your email list? Send one-time or automated emails to them using one of AWeber’s email templates. 

AWeber includes over 700 pre-built professionally templates to choose from to connect to your audience — including email templates specifically designed to help grow ecommerce sales.

Use one — or all — of the 12 email templates below to sell your ecommerce products, offer a sale to subscribers, deliver coupons, and more!

Ecommerce templates

Turn a visitor into a loyal customer with cart abandonment campaigns

What is a cart abandonment email campaign?

A cart abandonment campaign is an email or set of emails that reminds users to finish purchasing the items they left in their shopping cart.

Three out of 4 shoppers abandon their cart before checking out. With a cart abandonment campaign, you can connect with a visitor that abandoned their cart and motivate them to complete the sale. 

People who have added your product to their shopping cart but don’t finish the purchase have incredibly high potential to become customers. 

Cart abandonment emails represent small business owners’ best opportunity to continue the conversation with valuable audience shoppers. Cart abandonment emails can generate conversion rates 3x higher than average automated flows. 

How to import a pre-built cart abandonment campaign into your AWeber account

AWeber has pre-built automated email campaigns — including cart abandonment campaigns — so you can automate your email marketing in a matter of minutes. To import the campaign into your AWeber account, simply go to the AWeber Marketplace and:

  1. Import the pre-built campaign by copying the sharing code.
  2. Then, go into campaigns. Click the green “Create a Campaign” button and select “Import a Campaign.”
  3. Paste the sharing code you copied into the pop-up window. The cart abandonment campaign will then be added to your account.

 

Within the Campaign Options menu, you’ll be able to specify if a contact can enter a campaign once or multiple times. The multiple entries option is particularly important if you have a product that someone may purchase more than once. 

Campaign re-entry option box

AWeber is an ecommerce company’s best friend!

AWeber makes selling ecommerce products powerfully-simple and easy. By instantly providing you the ability to integrate your email marketing with your ecommerce store, you can communicate with your audience in the time and space they choose to sell both products and services. 

AWeber works with all of the leading ecommerce platforms to help level the playing field for small and middle-sized businesses — including WooCommerce, Shopify, Paypal, Etsy, SAMCart, JVZoo, Warrior Plus, Clickbank, 3dcart, Stripe, and many others.

Use email marketing to grow your ecommerce business!

Whether you’re starting a new business, need to grow your audience, or you run an established ecommerce business, AWeber provides a powerfully simple email marketing solution for any small business.

AWeber’s email marketing platform includes unlimited landing pages with every plan, unlimited emails, email automation, sign up forms, and email analytics.

Sign up today for your 30-day free trial

The post Grow Your Ecommerce Business with New Landing Pages, Pre-Built Automation Series, and Email Templates appeared first on Email Marketing Tips.