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3 Tips To Help You Get Your July 4th Email Opened

3 tips to help get your July 4 email opened

As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails.

Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.

So what can you do?

Here are three tips to keep in mind when writing eye-catching subject lines for your July 4th emails. 

Use time-sensitive words, like “July 4th” or “Fourth of July”

Create a sense of FOMO — or fear of missing out — with your subject line. This is one of the most effective psychological drivers of email opens.

Referencing specific dates in your subject lines creates a sense of urgency with your subscribers, and ultimately encourages more subscribers to open your emails.

Plus, mention how long your promotion is running. Having a week-long sale? Be sure to mention it. This not only tells subscribers how long they can access the deal, it’ll entice them to act faster and take advantage of it as well.

Try subject lines like: “This Week Only: Hot July 4th Sales!” or “The 4th of July continues with 60% off!” 

Related: The 8 best words to use in your next email

Be clear and concise, rather than creative

It’s tempting to get creative with your subject lines. Witty always wins, right?

Unfortunately, not always.

Subject lines that are direct and relevant to your audience often receive stronger open rates than subject lines that aim to be clever. That’s because subscribers want to know exactly what’s inside the email and will open if they feel it’s relevant to them. 

So instead of subject lines like “Sales That Even Uncle Sam Would Want,” try getting more specific with something like, “50% off Patriotic Tanks & Tees for July 4th!” 

Related: 6 types of subject lines that will improve your open rates. 

Send your email before or after July 4th

Keep in mind that your subscribers may not be paying close attention to their inboxes on July 4. Consider sending your holiday email before or after the holiday when they’re more likely to open it. Plus, it’ll also give you an edge over the competition. 

Considering a post-holiday message? You might want to try a subject line like, “We’re Still Celebrating July 4th: Buy One, Get One Cupcakes!”

Or, if you want to get a head start, try a subject line like, “Ready for this early July 4th deal?” 

Start creating your July 4th email

Sending holiday-themed emails keeps your brand relevant, but be sure to keep these tips in mind for success.

Are you sending any July 4th emails to your subscribers? Tell us about it in the comments below!

The post 3 Tips To Help You Get Your July 4th Email Opened appeared first on AWeber.

Want to Grow Your Email List? See How This Photographer Grew His List by 300 percent

James Maher photograph

James Maher is a New York Photographer, a huge Knicks fan, and a lifelong New Yorker who got his driver’s license at 30 years old — as any true Manhattanite should. Maher never took the conventional route. His love of photography started with using Photoshop to make fake driver license IDs at the University of Madison with his college roommates. 

Over time, he grew his business to offer an eclectic mix of products and services — including photography print sales, a portrait business, conducting workshops, creating online content, and authoring three books. Despite having a diverse business, COVID-19 still shut down his business along with the rest of New York.

He knew he had to transition some of his business online, so he took some time to look at short-term revenue options that could set him up for long-term growth. He began brainstorming how he could re-create traditional in-person experiences into new online opportunities.

In order to do so, he followed 5 essential steps to grow his email list and pivot his business to an online format.

The 5 essential steps to growing your list

Step 1: Search Engine Optimization (SEO)

SEO is a process of optimizing your website to get organic (or unpaid) traffic. Maher drives traffic by regularly providing unique, engaging, and free content on his site for people interested in learning about photography. 

For example, he gives away a free New York travel photography guide on his website. This free guide is an essential part of Maher’s SEO and content marketing strategy.

New York Photographer's Travel Guide

“Email and SEO together are the two backbones of my business. It is a vital way to reach my fans. I don’t think I could have as diverse of a business without it,” said Maher.

He also guest blogs on other photography websites that link back to a sign up form on his website to help drive traffic.  

Step 2: Unique sign up forms 

Each piece of content on Maher’s website is downloadable when a user enters their email address. Maher uses different signup forms for the various pages of his website that hosts unique content. The sign up forms connect directly to a list in Maher’s AWeber account.

The New York Photographer's Travel Guide sign up form.

Step 3: Automated email series

Depending on the content users download, Maher sends more in-depth information in an automated email series, which allows him to share information and tips, build relationships with new subscribers, and promote paid products.  

Automated email on an Introduction to Street Photography

Although each audience member will receive multiple emails in the sequence, Maher reminds them at the top of each email of the content they may have missed or that will be coming in a future email.

Each email includes thought-provoking images and step-by-step instructions for other photographers.

Email showing how to steps and thought-provoking images

“My email list was always vital and incredibly important to my business, but it’s even more important now because I have started to transition to more online content,” says Maher.

Step 4: Let analytics be your content compass

AWeber’s analytics help guide Maher determine the type of content he sends and when. “It gives me a lot of information about how my information is perceived, and if the content is engaging,” says Maher.

Maher reviews regularly both the open and the click-through rate on the content that he sends. Sending engaging content has allowed him to attract new audiences to his email list.

AWeber's analytics dashboard

Step 5: Expand your reach

Maher uses his downtime to set himself up for long-term success by creating content and online products to grow his email list. 

His latest online product, “Editing and Putting Together a Portfolio in Street Photography,” drove revenue and allowed him to promote some of his other services like individual portfolio reviews.

Landing page for the online class: Editing and Putting Together a Portfolio in Street Photography

While social distancing is still in place in New York City, Maher takes time to introduce himself to as many new groups of people as possible. For example, he gives photography zoom presentations to groups and camera clubs around the country. Most people who attend the presentation visit his website and join his email list.

Promote to your own email list

Maher also promotes the new online course to his email audience.

Email on James Maher's online class: Editing and Putting Together a Portfolio in Street Photography

During this time, when many members of his audience have reduced income, Maher has adjusted his payment model to “pay what you can.” 

The suggested price for the online class is $25. The average payment turned out to be about $25 because some people were getting it for free or $5, but some people paid $50 or $100. 

“I’m going to do that going forward for more of my products now. It provides me some income and builds my emails list, so it is a win-win for everyone.” says Maher.

Online class sign up form

Take advantage of lower advertising rates to promote on social media

The rates for advertising are much lower than usual due to COVID-19, so it is a great time to promote posts on social media to stand out from the crowd.

Maher uses Facebook ads to target local photographers in the Northeast. They see the ad, download the photography travel guide, and are added to his AWeber list.

AWeber then sends an automated email sequence that lets them get to know Maher, learn photography tips, and get a sense of the type of content they will receive from going forward.

Example of a Facebook advertisement

“I’m testing and tweaking the Facebook ad a bit now given that people aren’t really traveling to New York with COVID-19 going on. But I’m finding that it’s still doing very well at converting photographers, particularly with the cheaper ad pricing. If you provide them with good, interesting content, you can grow your list,” says Maher. 

Short term cash needs can translate into long term growth

Maher has shifted his business’s focus toward creating online experiences that provide short-term revenue that keeps his business going. He created online classes about photo editing and online photography portfolio reviews. He even started working with photographers to help them create portfolio websites. 

Every post, promotion, or email drives people to his sign up forms with the end goal of growing his email list. 

The creation of each online product is just the first phase of its product life. “Each online product will eventually integrate into a bigger package in the long term. I’ve been building this business for about 17 years, and I had the formula down — but COVID-19 broke the formula,” says Maher. 

“The silver lining is COVID-19 gave me the time to execute on ideas I always had in the back of my head. I believe my business is going to come out of COVID-19 stronger and more prepared for the future.”

Connect with your audience and start growing your email list today!

With AWeber, you’ll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to our award-winning customer solutions team. 

Start your 30-day free trial today.

The post Want to Grow Your Email List? See How This Photographer Grew His List by 300 percent appeared first on AWeber.

The 8 Best Words to Use in Your Next Email

There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy.

Choosing the wrong words in your next email, on the other hand,  could damage your email engagement and even annoy or insult your audience. By learning a few key tips, you can avoid these common mistakes and write emails your subscribers will love.

In this article we’ll talk about:

8 Power Words for effective emails

These 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.)

You might be surprised. Some of the most effective words are ones you use everyday. The words are:

  • Now
  • You/Your
  • Thanks
  • New
  • Easy
  • And
  • Free
  • [Insert name here]

Now, find out why these words are so effective and how to use them.

Related: How to Craft Irresistible Newsletter Content

1. Now

The word “now” is one of the most effective words to use in email, because it invokes action and urgency. It asks subscribers to do something right away, rather than putting it off until later.

“Now” is a good word to use in your subject line to increase open rates. Or, include it in your call-to-action (CTA) button to increase click-through rates.

However, when using this word in your emails, you want to make sure that subscribers understand what action they need to take. The next step should be clear since you’re asking them to do something immediately. You can achieve this by making your email focused on one specific outcome with one CTA, a top trend in B2B emails in 2017.

Related: Download AWeber’s Email Marketing Statistics Report to learn more about calls to action (CTAs), writing effective emails, and email benchmarks.

Rifle Paper Co. utilizes the word “now” by incorporating it in the CTA button and focusing the email on one outcome: shopping for planners.

effective words in email

2. You/your

You can also make your emails more compelling by using the words “you” or “your” instead of speaking in the third person.

“You” and “your” are effective because they give your message a personal feel. This viewpoint can make your subscriber feel like you’re speaking to them exclusively, rather than a group of people. We use second person in our emails, blog posts, and ad copy. (It’s even in this blog post’s title!)

This email from Sky Sports incorporates “you” and “your” to get subscribers excited for their own summer of sport. The email does a really great job of letting subscribers visualize the impact in their own lives.

email words

3. Thanks

Thanking your subscribers is more important than you think. Not only does it add a human quality to your email, but it also builds brand loyalty. When subscribers know you appreciate them, they are more likely to have positive feelings toward you and your brand.

Then, when they are ready to make a purchase, they may not remember why they like you, but they know you made them feel good at some point in the relationship.

Not sure how to thank subscribers through email? Here’s an idea: Send an email celebrating the anniversary of when they subscribed to your list. You can take this opportunity to thank them while also reminding them of their long-term loyalty.

And there’s an easy way to do this with email automation! Just add your anniversary email to your follow-up series for 365 days after the first message.

Here’s a great example of how Harry’s said thank you in an anniversary email.

thanking customers in email

4. New

The word “new” is a great word to give subscribers that extra push to download your content or buy your product. To subscribers, “new” can signify that the content offered in the email is fresh, and they have the opportunity to get it before others.

It may also guarantee that the content was created with the most recent information. For example, if you are offering a download of a new industry report, subscribers want to know that the information found inside is up-to-date.

“New” works especially well for sales emails when you are introducing a recent product that has just been released because it invokes excitement! Who doesn’t love something brand new and shiny?

5. Easy

Using the word “easy” in an email emphasizes to subscribers that what you’re asking is not difficult.

Also, if you’re speaking to a beginner audience, it can alleviate worries about not being able to complete the task.

For example, let’s imagine that you are a personal trainer and your audience doesn’t know how to get started with weightlifting. To make them feel more confident, you can assure them that your services or content make it easy to get started and begin seeing results.

Check out this example email from Uber, which informs new customers that using the app is easy:

easy email writing

6. And

Try this in your next content offer email: phrase the offer in a way that makes subscribers think they’re getting a great deal by using “and.”

Even when you have nothing else to give (or time to create more content), restructure the way you promote it to make it sound like a great deal!

For example, we offer a guide called “What to Write in Your Emails” and when we promote this guide we often call it the “What to Write guide and 45+ email content templates.” The templates are a part of the guide, but by using “and,” we phrase it in a way that adds more value to the guide.

Applying this principle, we sent out an email offering free content when subscribers signed up for an AWeber account. The email bundled two pieces of content using “and” to maximize the value of our offer:

words to use in email

7. Free

“Free” is one of the most persuasive words in the English language, and for good reason. Because who doesn’t love free stuff?

It can get subscribers to take action, because there is no risk involved.

It can also signal that the subscriber is saving money. For example, online retailers use this effectively when they offer free shipping on purchases.

8. [Insert name here]

Personalization is key in your emails. Not only does it help you connect with subscribers, but it also catches attention in the inbox and in the email itself.

Consumer behavior research shows that when we hear our own name, it signals that important information will be directed at us. After all, it’s the first word we learn to read and write – even dogs and cats recognize their own name being called.

Adding a subscriber’s name to an email can earn more engagement and trust from the subscriber reading the message.

The email below from Simple uses the subscriber’s name in the headline to immediately catch his attention.

personalization in email

Words to start and end emails

Using the wrong words or tone at the beginning of your email is a great way to lose subscribers’ interest. You’ve probably received an email with an overly formal and impersonal “To Whom It May Concern,” or a too enthusiastic and unprofessional “Hey!!!!!”

And then there’s the awkward email endings. For example, a business ends an email with no signoff, or concludes an email with a mile-long signature, complete with an irrelevant, “inspirational” quote.

If you find yourself overthinking and unsure how to handle either your email intro or conclusion, here are a few tips to help you know how to say “hello” and “goodbye” in any professional email.

How to begin an email

When to say “Hello,” “Hi,” and “Hey”: These are written in order of formality, with “Hello” being most formal. If you’ve never met in person before and are writing for the first time, use “Hello [Name].” Once you’re more familiar, you can move on to “Hi [Name].” “Hey” is reserved for when you’ve established a rapport with the person.

When you’re unsure of their name: Say: “Hello there,” or simply: “Hello.” There’s no need to say: “To Whom It May Concern,” especially if the rest of your email doesn’t match this formal tone. When emailing a group of subscribers, instead of using “Hello,” you could try using an informal and fun greeting, like Ann Handley does in her newsletter TotalAnnarchy.

IMAGE

When you’re addressing a group: Say a variation of: “Hello everyone” or “Hi Team.” Keep it gender neutral and avoid saying phrases like, “Ladies and gentlemen.” If you’re sending an email marketing message to a group of subscribers, you should write as if you’re talking directly to one person. In this scenario, you could use “Hello” or even “Hello friend.”

When they have a title: If you’ve received an email from someone and their signature includes a title, you should always respond with this title. If you’re unsure of their title, it’s always best to do a bit of research ahead of time. Never address someone with a PhD as Mr. or Ms.

How to end an email

When to use which words: Think about the purpose of your email, and the kind of response you’re requesting to help you determine your signoff.

  • Best: A friendly signoff that doesn’t suggest familiarity.
  • Regards: This word is useful in a professional setting. You can soften it with “Kind regards” or “Warm regards.”.
  • Thank you: This is the most appropriate closing if you’re asking the recipient for a task or favor, or genuinely thanking them for something.
  • Sincerely – Use this only if your email is used in the place of a traditional letter.

What to include in our signatures: Most of us set up a signature to automatically populate at the bottom of our emails. Keep it simple to make sure it’s an appropriate signature in all situations. Include your full name, your professional title, and preferred contact methods. You can even include your headshot to add personality and a face to your name, like we do in the email below.

IMAGE

When to drop the signature: It’s a best practice to sign off your emails with a closing, even if your email chain has been going on for a while.

In the case of email marketing messages to a group of subscribers, you should include a signature if your email sender name is an individual’s name or an individual is sending the email.

Using words carefully

When in person, you can soften difficult conversations with your tone, face, gestures, and other body language. These subtle shifts are nearly impossible to mimic via email. When words are our only tool, here are some tried-and-true phrasings to help convey common awkward messages.

Sending emails during a crisis: In unprecedented times, there’s no one-size-fits-all manual for how to send emails to your email subscribers.

However, many learned during the COVID-19 pandemic that there *are* right and wrong ways to do it. Recipients can tell the difference between a genuine email and a company taking advantage of a crisis. Keep your messaging simple, your tone serious, and focus on the changes you’re making. We actually wrote an entire post about email marketing during a pandemic like COVID-19.

Asking for a quick reply: By using certain words, you can shift focus from the urgency of the situation to your appreciation. For example, “I would appreciate a reply at your earliest convenience.” Or provide a hard deadline: “To meet our deadline, kindly send me your thoughts by 5 p.m.”

Following up after no response: Most emails are opened the day they arrive. So sending a gentle reminder not long after sending your first email (around 2 to 3 days later) is a good way to gauge whether your recipient simply forgot, or they have no interest in responding quickly. For this email, you can keep it straight to the point, with a clear call to action: I am following up to see what you think about [issue].

For email marketing messages, you can easily send a follow up email to subscribers who didn’t open your first email.  You can even send an email to subscribers who didn’t click on the call to action in your first email.

Common email mistakes and words to use instead

Sometimes politeness can be misinterpreted as passiveness, uncertainty, or a lack of confidence. Skirting around the issue of what you really want can just cause more emails, wasted time, and misunderstandings. It’s best to just simply say what you mean and ask for what you want. Here are some common mistakes and ways to correct them by rephrasing your statements:

Instead of: “Just checking in,” say “Let me know when you have an update.”

Instead of: “Sorry, I thought I mentioned that …,” say “As I said, …”

Instead of: “I was wondering if …,” say “It would be best to …”

Instead of: “What time works best for you?,” say “Can you meet between 3 and 5 p.m. ?” 

Instead of: “Sorry for the late reply,” say “Thank you for your patience.”

Instead of: “Sorry I didn’t see that!,” say “Nice catch! Thank you. It’s updated now.”

Instead of: “I think we should …,” say “Based on my experience, we should …”

Overall tips

If you can’t fit the 8 power words or the email phrases from this post in your emails in a logical way, use the principles behind these words to brainstorm your own! Here are some guidelines to help you apply these principles to your own emails:

  • Keep it short. Use short words in your emails because they’re easier for your audience to read quickly.
  • Make it easy to understand. Avoid complex words and make it easy for your audience to understand your email.
  • Be specific. Using specific language will bring your emails to life and make your content more interesting for your email subscribers, colleagues, and clients — especially when you only have a few seconds to get their attention and make an impact.

Want more help?

what to write

If you’re stuck on how to effectively use these words in your emails or you just don’t have time to write your emails, try the What to Write guide. It includes 45+ email content templates, already loaded with the most effective words to use in your messaging.

Additional reporting by Shelby McGuigan. Updated on 6/2/2020.

The post The 8 Best Words to Use in Your Next Email appeared first on AWeber.

How This Travel Blogger Used Email Marketing to Grow — Even When the Tourism Industry Lost $2.7 Trillion in Revenue

Michele Frolla owner of the Intrepid Guide

Michele Frolla is a travel and language blogger at The Intrepid Guide. She earns a living from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations.

Unfortunately, when the world stopped traveling, affiliate income and ad revenue for bloggers in the travel industry stopped too. But for Frolla, COVID-19 has been a blessing in disguise. “It has forced my hand to do something that I’ve wanted to do for a long time,” says Frolla.

Frolla always wanted to launch a language program to teach her audience new languages. To help her decide if this was the right direction to take her business, Frolla turned to her email marketing platform and email subscribers.

It turns out her audience is as interested in language as the destination where the language is spoken.

So she launched a new language program using email marketing for every step of the process.

Here’s how she did it.

Build your email list to protect yourself from the unknown

Frolla learned the hard way, as did many in the travel industry, that things can change overnight.

The World Travel and Tourism Council is projecting a global loss of 100 million jobs and $2.7 trillion in revenue due to COVID-19. And Statista forecasts that global revenue for the travel and tourism industry will be down 34.7% in 2020.

Explore new revenue opportunities

The COVID-19 experience led Frolla to take a good look at her business and consider how she could continue earning money that’s not dependent on travel, advertising revenue, or social media platforms. 

As a travel and language blogger, Frolla’s previous revenue sources had included income from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations. Unfortunately, when the world stopped traveling, Frolla’s affiliate income and ad revenue from the travel industry stopped too.

That’s why she decided to investigate the option of creating a language education program. With a program like this, she could continue to provide value and a service to her audience — even when they can’t travel. 

“I can sell my language products. My audience can purchase the product and use it when they’re commuting, at home, or traveling. It’s something that I’m quite passionate about and makes sense with the way things have been for the tourism industry the past few months, “says Frolla.

To promote her new language program, Frolla knew she would need a larger email list. 

Frolla used 2 tools to grow her email list and welcome new subscribers.

1. A landing page

When Frolla first created her travel blog, she knew that email marketing was important. She chose AWeber because she wanted to go with a platform that was going to grow with her. “I’m getting my head around the incredible power of the tool,” says Frolla.

Frolla has found that landing pages created with AWeber’s Landing Page Builder are an awesome way to grow a list by being able to share specific information. She drives traffic to her landing page from her social media, Instagram, Twitter, and Facebook.

The Intrepid Guide landing page

“The landing page was easy to set up. I decided to direct traffic to a certain landing page to get my language and travel tips, as opposed to having pop-ups all the time or having a sign up form that might not get seen,” says Frolla.

2. Automated email campaigns

After someone enters their contact information on your sign up form or landing page, you should immediately send an automated email to welcome them to your email list. This is exactly what Frolla does with AWeber’s email automation platform Campaigns. 

Frolla welcomes subscribers to her list, includes links to some of her most popular content, and sets expectations on how often she will communicate with subscribers.

Related: [Infographic] How to Write an Engaging Welcome Email

The Intrepid Guide autoresponder

Your email list is an excellent way to gather product feedback.

Frolla uses email marketing to identify users and provide feedback before she launched her product. 

Recruit your most loyal followers to test your product.

Frolla recruited some of her most loyal subscribers to be part of a testing team for her new product. Via email, she sent them a form to apply to be a part of her testing team. It allowed her to get real user experiences to improve her course.

The Intrepid Guide testing team email

Don’t forget to ask for testimonials.

She also was able to get testimonials from her testing team Frolla uses the testimonials in all of her promotional materials as social proof of its impact.

The Intrepid Guide testimonial quote

The Intrepid Guide testimonial quote

The Intrepid Guide testimonial quote

Promote your product to your list

Frolla announced to her entire email list and on social media that she had a new course coming to create some buzz around the launch.

How to Master Common Italian Phrases course

Giveaways can get your audience’s attention.

Frolla gave away two free courses as part of the launch. In the email, she made it super easy to enter the giveaway by including a link to enter.

The Intrepid Guide giveaway email

Explain why you’re passionate about your product

A lot of your audience may purchase the product because of the creator as much as the content. While it is essential to detail the features and benefits of your product, don’t forget to tell your audience why this product is important to you. 

How to get other people to promote your product 

The power of email is magnified when you can get others to promote your product using their own email list. You should never buy an email list. But you can extend your reach when influencers or affiliates promote your product to their own lists. 

Related: Why You Should Never Buy an Email List

Extend your reach by creating an affiliate relationship with influencers.

An affiliate arrangement can be a win-win situation for everyone if done right. 

It helps you quickly grow your audience by introducing you and your product to a whole new group of people. You can set up your affiliate program so that you and your affiliate both earn a percentage of revenue every time someone purchases your product. The affiliate, or influencer, will receive a commission for each product they sell. 

How Frolla created her affiliate group 

Frolla reached out to people in the language community — bloggers that she knows and trusts and bloggers who know and trust Frolla.   

The communication Frolla sent was straightforward. She would send an email or message on social media and say: “Hey, I’ve got this course coming out. Would you help me promote it?”

If Frolla received confirmation that they were open to promote her product, she would send them a link to a Google form so they could provide details to set them up as an affiliate.

Expand your affiliate group beyond your network.

Frolla also expanded her outreach to people she did not personally know. With the Facebook community administrator’s permission, she posted in private Facebook groups and asked the group members if they would like to become an affiliate.

She also reached out to content creators of courses Frolla had previously signed up for or taken. Since she was familiar with their class, she could be sure they created quality content and had an audience with similar interests to Frolla’s own audience.

Make it easy for your affiliates to promote your product. 

Frolla uses a course creation platform (Teachable) that makes it easy for customers to purchase her product and for affiliates to get their commission. There are several platforms available, so make sure the platform that you are considering integrates with the tools you are already using — like AWeber.  

Frolla includes bonuses that are exclusive to her product and only available for a limited time, so there is an urgency to take action.

Frolla also sends her affiliates a product launch kit that includes:

  • Social media banners for FaceBook, Twitter, and Instagram.
  • A sequence of six emails for her affiliates to customize to their audience.
  • Product information.
  • A list of benefits of being an affiliate.
  • The retail price.
  • The commission percentages that affiliates earn.
  • Launch dates.

The Intrepid Guide twitter social media post

Pro tip: Make the process as easy as possible for your affiliates. Do all the heavy lifting for your affiliates so they can focus on promoting your product. 

Send email swipe copy to your affiliates.

To make it ridiculously easy for affiliates to promote your product or services, send them email swipe copy. They can quickly customize the email content and send it to their list. 

Frolla sends her affiliates a document containing a 6-part email sequence. She includes email copy and images of the product. She recommends that each affiliate adapts the emails to their own voice.  

Here’s what the email sequence covers:

Email 1: Introduction to course 

Email 2:  Benefits of learning italian

Email 3: Frequently asked questions about Intrepid Italian

Email 4: What people say about Intrepid Italian (testimonials)

Email 5: Creates urgency. (24 hours left to buy)

Email 6: Final warning. (2 hours left to buy)

Try AWeber and start growing your business online.

You’ll get everything Frolla  uses to grow her own business online — including sign up forms, newsletters, and landing pages.

Start your 30-day free trial today.

The post How This Travel Blogger Used Email Marketing to Grow — Even When the Tourism Industry Lost $2.7 Trillion in Revenue appeared first on Email Marketing Tips.

How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product

Marko Elgart owner of EastVille Comedy Club

EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses.

Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving to online comedy shows wasn’t an option. 

Despite this, owner Marko Elgart found a way to pivot his business to create a new entertainment format with Comics Quarantined. 

Learn the 6 ways he pivoted his business to give his customers an entirely new and unique experience while providing a revenue stream that saved his business.

6 ways to pivot your business to create a new revenue stream using email

You don’t need to dramatically change your products and services to pivot your strategy during COVID-19.  Instead, when you pivot, re-imagine your existing assets and talents to discover additional opportunities to grow your business. A pivot can be one main shift in your business or a few different changes that reframe the product you offer and how you market it to your customers. 

 Below are the 6 ways EastVille Comedy Club pivoted their business to create an additional revenue stream.

1. Consider how else your business can solve your customers problems.

After New York state closed all of the comedy clubs, Elgart saw a video of a comedian performing standup in an empty comedy club. The performance lacked one of the most important elements of standup — audience interaction. But it did give Elgart and an idea on how he could pivot his business. 

Elgart created Comics Quarantined — a daily, live, interactive event. Two or three comics virtually interact with each other through Zoom. Comedians can see each other and the audience if they choose to turn their camera on on their computer or phone. The audience can interact with the comedians through chat. Comics Quarantined is always live and never pre-recorded to keep the experience authentic.

“It’s a very personal kind of connection that you normally wouldn’t ever be able to get. So it’s pretty cool. It’s a behind the scenes look into the comedy business. Giving people the socialization that social distancing has taken away,” says Elgart.

Question to ask yourself: Can you deliver your product or service electronically through an app, virtual tool, or streaming service?

2. Explore how you can expand using email to communicate with your customers.

Elgart’s email list became even more valuable now that his customer’s physical location is no longer an obstacle for connecting with his audience. Standup Comedy shows performed at his physical club in Brooklyn were primarily only of interest for his audience that was planning on visiting or living in Brooklyn.  He can now utilize his entire list for the first time since he launched his business. The audience’s geographic location is no longer an issue. 

Elgart uses email at every customer touchpoint and business interaction. Email marketing is the way EastVille Comedy Club built its business. “50% of my business comes from email marketing, so it is very big for me, and it is very important. There is so much content readily available, NetFlix, YouTube, and movies. It’s essential to have a way to remind people that there is something different that they may want to check out,” said owner Marko Elgart.

Pitching talent

Elgart even uses email to pitch his idea to the talent that he books on his daily live show.

Email sent to talent

Daily customer emails

Elgart sends emails to his customer’s daily to let them know about who will be on that show that evening. Elgart has tested different times and has found that the email he sends at 6 PM gets a higher response.

Email about comedians and actors featured on tonight's Comics Quarantined.

Question to ask yourself: Are you using email at every customer touchpoint?

3. Communicate openly with your customers and discuss how to support each other.

During a crisis, it is essential to be real, authentic, and transparent about your efforts to serve your customers. It also allows you to let them know how they can support you as well. 

Comics Quarantined helps to fund donations for local Brooklyn, NY COVID-19 charities and EastVille Survival Fund. Elgart set up the Eastville Survival Fund to help employees pay their bills until the EastVille Comedy Club can reopen. There is a donation form on the website ticket purchase page for Comics Quarantined where visitors can donate even just a dollar.

“I wanted to make it very affordable for people who are not working. Most people are donating more than a dollar, which is very nice,” says Elgart.

Image of donation form on the website ticket page.

Now is the time to maintain a strong relationship with your customers. Show them you care in your newsletters, broadcast emails, and social media. Your loyal customers are champions for your company and essential brand ambassadors that can help grow your business with word of mouth.   

“We’re fortunate that we can present Comics Quarantined. Most businesses are just closed. It’s definitely providing way more revenue than we thought it would. We’re very happy with it,” says Elgart.

Feature events page listing comedians participating in the live stream.

Question to ask yourself: How can I best engage and communicate with my customers now?

4. Stay true to your brand personality in all communication.

It’s essential that any message that you send is authentic and visually expresses your brand’s personality.  A big part of what sets Eastville Comedy Club apart is their brand identity. They achieve brand consistency across all their marketing assets with AWeber’s Smart Designer

AWeber’s Smart Designer was able to analyze and capture all of Eastville Comedy Club’s core brand components (logo, images, and color palette) to create a branded email template that matched the look and feel of their website. 

“I wanted something different. I was trying to create a theme consistent across my website, logo, and email template. I was able to keep everything branded,” said Elgart. 

AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds by entering either the URL of your website or social media account.

Video of AWeber's Smart Designer

Question to ask yourself:  Is my brand personality being expressed consistently when I communicate with my audience? 

5. Explore partnerships to expand your reach.

To promote their online comedy shows, Eastville Comedy Club utilizes a winning combination of email, social media, word of mouth, and a strategic partnership with TicketWeb, a division of Ticketmaster. 

Partnerships can help give you access to new customers and new markets.  By selling tickets through TicketWeb, new audiences can discover Eastville Comedy Club’s event when visiting TicketWeb.

Image of TicketWeb highlighting comedy shows.

The talent on Comics Quarantined also promote their appearance to their audiences, which helps to drive new customers. 

Question to ask yourself:  Who could I collaborate with to  create co-marketing opportunities to grow my audience?

6. Test out a new idea.

When Elgart decided to test the idea of Comics Quarantined, he posted it on his website and social media to see if anyone might purchase tickets.

What is stopping you from testing out a new idea or concept?  Don’t let perfection limit you from testing out your new ideas. Now is the time to experiment. Quickly launch new ideas with minimal investment. 

If you don’t have a website like EastVille Comedy Club, why not use a landing page to test a new idea. The AWeber Landing Page Builder allows you to create an unlimited number of landing pages and even host them for free. The AWeber Landing Page Builder is a free feature in your AWeber account.

Did you know that some of the most successful businesses were famous pivots?  Play-doh was originally a wall cleaner that pivoted to a popular children’s toy. YouTube started out as a video dating site. Twitter was formerly a podcasting network named Odeo. 

Eastville Comedy Club’s next pivot when the country re-opens is offering live streams of New York City standup to different areas of the country, like Philadephia, Tampa or Houston. Elgart has not figured out yet the logistics but you know when he does will it will have a different comedic twist.

Question to ask yourself:  What could I learn about my customers by testing out a new idea?

Try AWeber and start growing your business online.

You’ll get everything that Eastville Comedy Club uses to grow their business online — including sign up forms, email templates, newsletters, and landing pages.

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