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How this artist tells visual stories through email to make more Shopify sales.

BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath. 

BOMONSTER visually tells a story through his scratchboard art that creates an emotional connection with his audience. He sells his artwork at live music events and car shows across the country, and through his website with the help of his wife and adult children.

But BOMONSTER had a problem. He knew he needed a way to keep in touch and connect with his customers. At shows, his customers kept asking him if he had an email list to subscribe to for updates on his work. 

He tried to do it on his own by sending them PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked eye-catching design and branding — which are important elements to an artist. 

Not only did he need an email marketing solution that could easily integrate with his Shopify website, he needed an email marketing provider that had the features he needed to run his business. He also wanted something affordable and powerfully-simple. AWeber was the perfect option.

“What’s important to my customers is important to me.” 

At live shows, BOMONSTER found that people continually asked him if he had an email list in order to receive updates. 

He knew he needed to put an email marketing plan in place to help build customer relationships.

“I did a lot of research into email service providers (ESPs) when opening my Shopify site, and most were too expensive or offered analytics too advanced for my start-up needs. I read some favorable reviews of AWeber that made it seem like it was easy to use. So, I decided to give AWeber a try,” says BOMONSTER.

“Whenever I send out an email, I notice a spike in sales from my website.”

BOMONSTER sought an ESP that works seamlessly with Shopify, which gives him the freedom to create and alter the look and feel of his site. 

“I love that AWeber works well with Shopify. Everything is seamless, from the pop-up forms that integrate with my lists, to product and blog links in my emails,” says BOMONSTER.

AWeber’s Shopify integration also enables tag support, which allows you to apply unique tags for each product your subscribers purchase. With tags, you can also pinpoint customers who have shown peak interest in your product but haven’t purchased yet. Then, you can send them a message to motivate them to buy finally. 

https://aweber.wistia.com/medias/2outlc003c

How to set up tag support in AWeber’s Shopify integration

  1. Connect your Shopify integration with AWeber.
  2. Select “Advanced Settings.”
  3. Enter the “Product,” “List,” and all of the “Tags” that you want to automate.
  4. Click the green “Add automation” button after you enter each tag.
  5. To automate a specific campaign, go to the “Messages” tab in the AWeber dashboard and click “Campaigns.” 
  6. Select the campaign you want to automate and click the blue “Replace Trigger” button.
  7. Then select the “Tag Applied” blue button.
  8. In the side column, under “Tag Applied ” enter the tag you want to trigger each campaign.
  9. Activate your campaign.

Related: Watch this demo to learn more about AWeber’s Shopify integration

“Email is the ultimate storytelling vehicle.”

Email is all about creating an emotional connection and telling a relatable, visual story. Each email that BOMONSTER sends tells a story and creates a deeper and more meaningful connection with his audience. Listed below are a few of his favorite email moments.

A different approach to holiday promotions

BOMONSTER’s #1 objective for his emails is sales, but if they look too “sales-ey,” it can affect the open rate. He tries to avoid the pattern of continuous discounts, “how-to” or “what’s new” emails – understanding those could be effective strategies in small doses – but he wants the customer always to be surprised with something new. 

Rather than the traditional holiday promotional email, for Christmas, he sent out a “Merry Christmas – thank you for your support” message with a cool Santa hot rod graphic. He found it generated sales because it was an alternative to the holiday “sell/sell/sell’ emails.

Holiday email from BOMONSTER with a Santa hot rod graphic.

BOMONSTER’s “fiercest competitors”

During COVID-19, BOMONSTER sent out an email linked to some artist friends’ websites calling them his “fiercest competitors.” 

The other three artists he promoted in that email are friends of BOMONSTER. “We’re all self-employed and going through a tough time. It might have been a little reverse psychology to promote myself while promoting them. But it came from a genuine place of being a fan of all their work and wanting my customers to support all good work in the category, not caring who gets the sale,” says BOMONSTER.

Email highlighting other artists.

Father’s Day — celebrating Dad, the ultimate photobomber

For Father’s Day, BOMONSTER sent a funny story about his dad always accidentally photo-bombing his pictures. 

BOMONSTER email showing his Dad photobombing card show pictures.

Virtual car show

BOMONSTER watches corporate brands and how they react to customer trends. Music and entertainment went 100% to streaming services. Zoom meetings became popular and live events started branding themselves as “virtual” experiences. 

BOMONSTER thought a virtual car show through email could be a fun way to use his car show photos taken earlier to connect with his audience when those car shows were canceled.

BOMONSTER email on virtual car show.

“Business in 2021 will go to the brands that create online relationships with their customers.”

As companies adapt to an online sales model, the ones that connect personally to their customers will win. One of the benefits of small business is the ability to talk personally to customers with credibility. 

BOMONSTER knows many of his customers from live events or social media. He decided to write his emails in first-person to create a more personal “letter” feel. 

“My emails show that I am a person, not a corporation. I don’t mind being personal because I imagine actual customers when writing,” says BOMONSTER.

“Artists don’t sell, people buy.”

Art is an emotional decision and rarely a rational purchase. It either grabs you, or it doesn’t. “Not everyone likes my art but the ones who do, love it. There’s nothing I could say to the ones who don’t to change their mind. All we can control is presenting it as well as we can and hope someone relates to it enough to want it,” says BOMONSTER.

Email allows BOMONSTER to present his art virtually, which is seen by more potential customers.

BOMONSTER email on his original art comissions.

BOMONSTER’s best advice? “Pay attention to what large, successful companies do, and apply them to your small business.”

BOMONSTER opens emails he receives and takes note of what they look like and how they communicate. Some inspire, others get closed immediately. He identifies what he likes and that he can emulate.  

BOMONSTER’s five rules for email marketing:

  1. Friendly wins over insincere
  2. Fun wins over boring
  3. Good art direction wins over standard forms
  4. Clarity wins over complexity
  5. Design for mobile, and it will also work on desktop

Connect with your audience and start growing your email list today!

In your AWeber account, you’ll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to hundreds of integrations to the most commonly used business products and solutions.

Start your 30-day free trial today.

The post How this artist tells visual stories through email to make more Shopify sales. appeared first on AWeber.

How This Travel Blogger Used Email Marketing to Grow — Even When the Tourism Industry Lost $2.7 Trillion in Revenue

Michele Frolla owner of the Intrepid Guide

Michele Frolla is a travel and language blogger at The Intrepid Guide. She earns a living from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations.

Unfortunately, when the world stopped traveling, affiliate income and ad revenue for bloggers in the travel industry stopped too. But for Frolla, COVID-19 has been a blessing in disguise. “It has forced my hand to do something that I’ve wanted to do for a long time,” says Frolla.

Frolla always wanted to launch a language program to teach her audience new languages. To help her decide if this was the right direction to take her business, Frolla turned to her email marketing platform and email subscribers.

It turns out her audience is as interested in language as the destination where the language is spoken.

So she launched a new language program using email marketing for every step of the process.

Here’s how she did it.

Build your email list to protect yourself from the unknown

Frolla learned the hard way, as did many in the travel industry, that things can change overnight.

The World Travel and Tourism Council is projecting a global loss of 100 million jobs and $2.7 trillion in revenue due to COVID-19. And Statista forecasts that global revenue for the travel and tourism industry will be down 34.7% in 2020.

Explore new revenue opportunities

The COVID-19 experience led Frolla to take a good look at her business and consider how she could continue earning money that’s not dependent on travel, advertising revenue, or social media platforms. 

As a travel and language blogger, Frolla’s previous revenue sources had included income from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations. Unfortunately, when the world stopped traveling, Frolla’s affiliate income and ad revenue from the travel industry stopped too.

That’s why she decided to investigate the option of creating a language education program. With a program like this, she could continue to provide value and a service to her audience — even when they can’t travel. 

“I can sell my language products. My audience can purchase the product and use it when they’re commuting, at home, or traveling. It’s something that I’m quite passionate about and makes sense with the way things have been for the tourism industry the past few months, “says Frolla.

To promote her new language program, Frolla knew she would need a larger email list. 

Frolla used 2 tools to grow her email list and welcome new subscribers.

1. A landing page

When Frolla first created her travel blog, she knew that email marketing was important. She chose AWeber because she wanted to go with a platform that was going to grow with her. “I’m getting my head around the incredible power of the tool,” says Frolla.

Frolla has found that landing pages created with AWeber’s Landing Page Builder are an awesome way to grow a list by being able to share specific information. She drives traffic to her landing page from her social media, Instagram, Twitter, and Facebook.

The Intrepid Guide landing page

“The landing page was easy to set up. I decided to direct traffic to a certain landing page to get my language and travel tips, as opposed to having pop-ups all the time or having a sign up form that might not get seen,” says Frolla.

2. Automated email campaigns

After someone enters their contact information on your sign up form or landing page, you should immediately send an automated email to welcome them to your email list. This is exactly what Frolla does with AWeber’s email automation platform Campaigns. 

Frolla welcomes subscribers to her list, includes links to some of her most popular content, and sets expectations on how often she will communicate with subscribers.

Related: [Infographic] How to Write an Engaging Welcome Email

The Intrepid Guide autoresponder

Your email list is an excellent way to gather product feedback.

Frolla uses email marketing to identify users and provide feedback before she launched her product. 

Recruit your most loyal followers to test your product.

Frolla recruited some of her most loyal subscribers to be part of a testing team for her new product. Via email, she sent them a form to apply to be a part of her testing team. It allowed her to get real user experiences to improve her course.

The Intrepid Guide testing team email

Don’t forget to ask for testimonials.

She also was able to get testimonials from her testing team Frolla uses the testimonials in all of her promotional materials as social proof of its impact.

The Intrepid Guide testimonial quote

The Intrepid Guide testimonial quote

The Intrepid Guide testimonial quote

Promote your product to your list

Frolla announced to her entire email list and on social media that she had a new course coming to create some buzz around the launch.

How to Master Common Italian Phrases course

Giveaways can get your audience’s attention.

Frolla gave away two free courses as part of the launch. In the email, she made it super easy to enter the giveaway by including a link to enter.

The Intrepid Guide giveaway email

Explain why you’re passionate about your product

A lot of your audience may purchase the product because of the creator as much as the content. While it is essential to detail the features and benefits of your product, don’t forget to tell your audience why this product is important to you. 

How to get other people to promote your product 

The power of email is magnified when you can get others to promote your product using their own email list. You should never buy an email list. But you can extend your reach when influencers or affiliates promote your product to their own lists. 

Related: Why You Should Never Buy an Email List

Extend your reach by creating an affiliate relationship with influencers.

An affiliate arrangement can be a win-win situation for everyone if done right. 

It helps you quickly grow your audience by introducing you and your product to a whole new group of people. You can set up your affiliate program so that you and your affiliate both earn a percentage of revenue every time someone purchases your product. The affiliate, or influencer, will receive a commission for each product they sell. 

How Frolla created her affiliate group 

Frolla reached out to people in the language community — bloggers that she knows and trusts and bloggers who know and trust Frolla.   

The communication Frolla sent was straightforward. She would send an email or message on social media and say: “Hey, I’ve got this course coming out. Would you help me promote it?”

If Frolla received confirmation that they were open to promote her product, she would send them a link to a Google form so they could provide details to set them up as an affiliate.

Expand your affiliate group beyond your network.

Frolla also expanded her outreach to people she did not personally know. With the Facebook community administrator’s permission, she posted in private Facebook groups and asked the group members if they would like to become an affiliate.

She also reached out to content creators of courses Frolla had previously signed up for or taken. Since she was familiar with their class, she could be sure they created quality content and had an audience with similar interests to Frolla’s own audience.

Make it easy for your affiliates to promote your product. 

Frolla uses a course creation platform (Teachable) that makes it easy for customers to purchase her product and for affiliates to get their commission. There are several platforms available, so make sure the platform that you are considering integrates with the tools you are already using — like AWeber.  

Frolla includes bonuses that are exclusive to her product and only available for a limited time, so there is an urgency to take action.

Frolla also sends her affiliates a product launch kit that includes:

  • Social media banners for FaceBook, Twitter, and Instagram.
  • A sequence of six emails for her affiliates to customize to their audience.
  • Product information.
  • A list of benefits of being an affiliate.
  • The retail price.
  • The commission percentages that affiliates earn.
  • Launch dates.

The Intrepid Guide twitter social media post

Pro tip: Make the process as easy as possible for your affiliates. Do all the heavy lifting for your affiliates so they can focus on promoting your product. 

Send email swipe copy to your affiliates.

To make it ridiculously easy for affiliates to promote your product or services, send them email swipe copy. They can quickly customize the email content and send it to their list. 

Frolla sends her affiliates a document containing a 6-part email sequence. She includes email copy and images of the product. She recommends that each affiliate adapts the emails to their own voice.  

Here’s what the email sequence covers:

Email 1: Introduction to course 

Email 2:  Benefits of learning italian

Email 3: Frequently asked questions about Intrepid Italian

Email 4: What people say about Intrepid Italian (testimonials)

Email 5: Creates urgency. (24 hours left to buy)

Email 6: Final warning. (2 hours left to buy)

Try AWeber and start growing your business online.

You’ll get everything Frolla  uses to grow her own business online — including sign up forms, newsletters, and landing pages.

Start your 30-day free trial today.

The post How This Travel Blogger Used Email Marketing to Grow — Even When the Tourism Industry Lost $2.7 Trillion in Revenue appeared first on Email Marketing Tips.

Grow Your Ecommerce Business with New Landing Pages, Pre-Built Automation Series, and Email Templates

Landing page to sell product

Are you looking for a faster way to sell products online and launch an email marketing strategy that’s customized to your ecommerce business? 

Look no further! At AWeber, we’ve done 90% of the work for you, so you can quickly start using email marketing to sell more products. 

AWeber provides a complete solution — landing pages, email templates, pre-built cart abandonment campaigns  — specifically designed for businesses that sell products online.

Ecommerce landing pages

Ecommerce websites have grown increasingly complex. And that complexity has come with a cost: What was once a simple, straightforward way to show what your store offers has become a tangled web of upsells, blogs, and information about the company.

An ecommerce landing page, in contrast, drives visitors to take one specific action. It removes all other distractions and intentionally limits where visitors can navigate. An effective landing page eliminates anything that could be distracting — like navigation menus and other unrelated or distracting content. 

It is built with one specific purpose: to get people to take a single action — like downloading a lead magnet, subscribing to your email list, buying your product, or thanking them for a recent purchase.

How AWeber helps you sell with landing pages

The AWeber Landing Page Builder is the powerfully-simple way to create awesome-looking landing pages that will grow your audience while making your business look great. 

AWeber allows you to create as many landing pages as you need, and there is no additional charge for hosting. You can create:

  • Lead generation pages to convince people to join your email list.
  • Sales pages to sell products to your audience.
  • Thank you or confirmation pages to display to people after they subscribe or purchase.

The AWeber Landing Page Builder seamlessly integrates with your AWeber account. Anyone who completes your landing page joins your AWeber email list automatically — no extra setup required.

You don’t need coding or technical skills. Use the drag & drop builder to add images, update text, and customize your design. 

The AWeber Landing Page Builder even includes suggested copy in each landing page template and access to the AWeber image library of free stock images. 

AWeber landing page templates

AWeber’s landing page template gallery includes email templates specifically designed to help you sell products online. 

Online course sales landing page

The online course landing page helps visitors understand what your course is all about. You can add what visitors will learn, the cost, and testimonials from happy customers.

Landing page for selling an online course.

Product sales landing page

Product landing pages have one goal: To convince visitors to take a particular action — like purchasing or downloading more information.

Landing page to sell a product online

Gated or exclusive content sales landing page

Landing pages give content creators the option to sell memberships to gated or exclusive content.

Exclusive content landing page

12 ecommerce email templates to send one-time or automated emails

Want to promote your sales landing pages or follow up with subscribers after they join your email list? Send one-time or automated emails to them using one of AWeber’s email templates. 

AWeber includes over 700 pre-built professionally templates to choose from to connect to your audience — including email templates specifically designed to help grow ecommerce sales.

Use one — or all — of the 12 email templates below to sell your ecommerce products, offer a sale to subscribers, deliver coupons, and more!

Ecommerce templates

Turn a visitor into a loyal customer with cart abandonment campaigns

What is a cart abandonment email campaign?

A cart abandonment campaign is an email or set of emails that reminds users to finish purchasing the items they left in their shopping cart.

Three out of 4 shoppers abandon their cart before checking out. With a cart abandonment campaign, you can connect with a visitor that abandoned their cart and motivate them to complete the sale. 

People who have added your product to their shopping cart but don’t finish the purchase have incredibly high potential to become customers. 

Cart abandonment emails represent small business owners’ best opportunity to continue the conversation with valuable audience shoppers. Cart abandonment emails can generate conversion rates 3x higher than average automated flows. 

How to import a pre-built cart abandonment campaign into your AWeber account

AWeber has pre-built automated email campaigns — including cart abandonment campaigns — so you can automate your email marketing in a matter of minutes. To import the campaign into your AWeber account, simply go to the AWeber Marketplace and:

  1. Import the pre-built campaign by copying the sharing code.
  2. Then, go into campaigns. Click the green “Create a Campaign” button and select “Import a Campaign.”
  3. Paste the sharing code you copied into the pop-up window. The cart abandonment campaign will then be added to your account.

 

Within the Campaign Options menu, you’ll be able to specify if a contact can enter a campaign once or multiple times. The multiple entries option is particularly important if you have a product that someone may purchase more than once. 

Campaign re-entry option box

AWeber is an ecommerce company’s best friend!

AWeber makes selling ecommerce products powerfully-simple and easy. By instantly providing you the ability to integrate your email marketing with your ecommerce store, you can communicate with your audience in the time and space they choose to sell both products and services. 

AWeber works with all of the leading ecommerce platforms to help level the playing field for small and middle-sized businesses — including WooCommerce, Shopify, Paypal, Etsy, SAMCart, JVZoo, Warrior Plus, Clickbank, 3dcart, Stripe, and many others.

Use email marketing to grow your ecommerce business!

Whether you’re starting a new business, need to grow your audience, or you run an established ecommerce business, AWeber provides a powerfully simple email marketing solution for any small business.

AWeber’s email marketing platform includes unlimited landing pages with every plan, unlimited emails, email automation, sign up forms, and email analytics.

Sign up today for your 30-day free trial

The post Grow Your Ecommerce Business with New Landing Pages, Pre-Built Automation Series, and Email Templates appeared first on Email Marketing Tips.

How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product

Marko Elgart owner of EastVille Comedy Club

EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses.

Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving to online comedy shows wasn’t an option. 

Despite this, owner Marko Elgart found a way to pivot his business to create a new entertainment format with Comics Quarantined. 

Learn the 6 ways he pivoted his business to give his customers an entirely new and unique experience while providing a revenue stream that saved his business.

6 ways to pivot your business to create a new revenue stream using email

You don’t need to dramatically change your products and services to pivot your strategy during COVID-19.  Instead, when you pivot, re-imagine your existing assets and talents to discover additional opportunities to grow your business. A pivot can be one main shift in your business or a few different changes that reframe the product you offer and how you market it to your customers. 

 Below are the 6 ways EastVille Comedy Club pivoted their business to create an additional revenue stream.

1. Consider how else your business can solve your customers problems.

After New York state closed all of the comedy clubs, Elgart saw a video of a comedian performing standup in an empty comedy club. The performance lacked one of the most important elements of standup — audience interaction. But it did give Elgart and an idea on how he could pivot his business. 

Elgart created Comics Quarantined — a daily, live, interactive event. Two or three comics virtually interact with each other through Zoom. Comedians can see each other and the audience if they choose to turn their camera on on their computer or phone. The audience can interact with the comedians through chat. Comics Quarantined is always live and never pre-recorded to keep the experience authentic.

“It’s a very personal kind of connection that you normally wouldn’t ever be able to get. So it’s pretty cool. It’s a behind the scenes look into the comedy business. Giving people the socialization that social distancing has taken away,” says Elgart.

Question to ask yourself: Can you deliver your product or service electronically through an app, virtual tool, or streaming service?

2. Explore how you can expand using email to communicate with your customers.

Elgart’s email list became even more valuable now that his customer’s physical location is no longer an obstacle for connecting with his audience. Standup Comedy shows performed at his physical club in Brooklyn were primarily only of interest for his audience that was planning on visiting or living in Brooklyn.  He can now utilize his entire list for the first time since he launched his business. The audience’s geographic location is no longer an issue. 

Elgart uses email at every customer touchpoint and business interaction. Email marketing is the way EastVille Comedy Club built its business. “50% of my business comes from email marketing, so it is very big for me, and it is very important. There is so much content readily available, NetFlix, YouTube, and movies. It’s essential to have a way to remind people that there is something different that they may want to check out,” said owner Marko Elgart.

Pitching talent

Elgart even uses email to pitch his idea to the talent that he books on his daily live show.

Email sent to talent

Daily customer emails

Elgart sends emails to his customer’s daily to let them know about who will be on that show that evening. Elgart has tested different times and has found that the email he sends at 6 PM gets a higher response.

Email about comedians and actors featured on tonight's Comics Quarantined.

Question to ask yourself: Are you using email at every customer touchpoint?

3. Communicate openly with your customers and discuss how to support each other.

During a crisis, it is essential to be real, authentic, and transparent about your efforts to serve your customers. It also allows you to let them know how they can support you as well. 

Comics Quarantined helps to fund donations for local Brooklyn, NY COVID-19 charities and EastVille Survival Fund. Elgart set up the Eastville Survival Fund to help employees pay their bills until the EastVille Comedy Club can reopen. There is a donation form on the website ticket purchase page for Comics Quarantined where visitors can donate even just a dollar.

“I wanted to make it very affordable for people who are not working. Most people are donating more than a dollar, which is very nice,” says Elgart.

Image of donation form on the website ticket page.

Now is the time to maintain a strong relationship with your customers. Show them you care in your newsletters, broadcast emails, and social media. Your loyal customers are champions for your company and essential brand ambassadors that can help grow your business with word of mouth.   

“We’re fortunate that we can present Comics Quarantined. Most businesses are just closed. It’s definitely providing way more revenue than we thought it would. We’re very happy with it,” says Elgart.

Feature events page listing comedians participating in the live stream.

Question to ask yourself: How can I best engage and communicate with my customers now?

4. Stay true to your brand personality in all communication.

It’s essential that any message that you send is authentic and visually expresses your brand’s personality.  A big part of what sets Eastville Comedy Club apart is their brand identity. They achieve brand consistency across all their marketing assets with AWeber’s Smart Designer

AWeber’s Smart Designer was able to analyze and capture all of Eastville Comedy Club’s core brand components (logo, images, and color palette) to create a branded email template that matched the look and feel of their website. 

“I wanted something different. I was trying to create a theme consistent across my website, logo, and email template. I was able to keep everything branded,” said Elgart. 

AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds by entering either the URL of your website or social media account.

Video of AWeber's Smart Designer

Question to ask yourself:  Is my brand personality being expressed consistently when I communicate with my audience? 

5. Explore partnerships to expand your reach.

To promote their online comedy shows, Eastville Comedy Club utilizes a winning combination of email, social media, word of mouth, and a strategic partnership with TicketWeb, a division of Ticketmaster. 

Partnerships can help give you access to new customers and new markets.  By selling tickets through TicketWeb, new audiences can discover Eastville Comedy Club’s event when visiting TicketWeb.

Image of TicketWeb highlighting comedy shows.

The talent on Comics Quarantined also promote their appearance to their audiences, which helps to drive new customers. 

Question to ask yourself:  Who could I collaborate with to  create co-marketing opportunities to grow my audience?

6. Test out a new idea.

When Elgart decided to test the idea of Comics Quarantined, he posted it on his website and social media to see if anyone might purchase tickets.

What is stopping you from testing out a new idea or concept?  Don’t let perfection limit you from testing out your new ideas. Now is the time to experiment. Quickly launch new ideas with minimal investment. 

If you don’t have a website like EastVille Comedy Club, why not use a landing page to test a new idea. The AWeber Landing Page Builder allows you to create an unlimited number of landing pages and even host them for free. The AWeber Landing Page Builder is a free feature in your AWeber account.

Did you know that some of the most successful businesses were famous pivots?  Play-doh was originally a wall cleaner that pivoted to a popular children’s toy. YouTube started out as a video dating site. Twitter was formerly a podcasting network named Odeo. 

Eastville Comedy Club’s next pivot when the country re-opens is offering live streams of New York City standup to different areas of the country, like Philadephia, Tampa or Houston. Elgart has not figured out yet the logistics but you know when he does will it will have a different comedic twist.

Question to ask yourself:  What could I learn about my customers by testing out a new idea?

Try AWeber and start growing your business online.

You’ll get everything that Eastville Comedy Club uses to grow their business online — including sign up forms, email templates, newsletters, and landing pages.

Start your 30-day free trial today

The post How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product appeared first on Email Marketing Tips.