What does a copywriter do? The B2B content marketing guide [2019]

What does a copywriter do, and everything you need to know about content marketing for aspiring B2B businesses.

Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the backbone of inbound marketing for the B2B world.

‘Okay’, I hear you say, ‘But why is content so important? And why should anyone pay a copywriter to write it?’

Put simply, people and businesses use content to educate and entertain themselves, and to connect with products and services. The people responsible for this content are likely to be marketing copywriters, a.k.a. those mysterious types who write the internet. It’s no small task, trust us.

Let’s help everyone find what they need, shall we?